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Investment Madness: How Psychology Affects Your Investing...And What To Do About ItBy John R. Nofsinger
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Why'd you fall for that Internet stock? Why do you always seem to buy high and sell low? Why does it look like everyone else is getting rich but you? As an investor, your emotions are your biggest obstacles -- cutting your returns, and raising your risks. Drawing on the new science of behavioral finance, Investment Madness will show you how to take control of your emotions -- and maximize your profits. Nofsinger shows how to think about your investments more clearly, without the overconfidence that leads many investors to take too many risks, and lower their returns. You'll gain insight into how your self-image impacts your investment decisions, and how to recognize when pride or avoiding feelings of regret are preventing you from taking appropriate action. Discover how to place your recent investment experiences -- good and bad -- in realistic perspective. Learn how to avoid the human tendency to stay with only the financial instruments you're already comfortable with. Finally, understand how the human brain handles investment memories -- and how what you remember may not always be what happened. For every investor, amateur and professional alike.
- Sales Rank: #1284863 in Books
- Published on: 2001-06-21
- Original language: English
- Number of items: 1
- Dimensions: 9.36" h x .78" w x 6.42" l, 1.09 pounds
- Binding: Hardcover
- 192 pages
From the Back Cover
WARNING: Allowing emotion to invade your investment decisions can be hazardous to your wealth.
- Think about your investments more clearly
- How overconfident investors trade too much, take too many risks, and earn lower returns
- The investment impact of your self-image
- Why avoiding feelings of regret now will cause you even greater regrets later
- Yesterday's trade, today's emotions, tomorrow's mistake
- Placing your recent investment experiences in realistic perspective
- The devil you know versus the devil you don't
- Familiarity breeds investment—but not necessarily profit
- Is your memory playing tricks with you?
- You're not alone. We'll tell you what to do about it
- Not all information is alike
- Avoiding herd mentality: your chat room, your brother-in-law, and other temptations. Remember when dotcoms were going to end business as we know it?
How your psychology reduces your profits and increases your risks-and what to do about it!
- Why'd you fall for that Internet stock?
- Why'd you keep money in cash when it could've earned far better returns elsewhere?
- Why haven't you fully funded your retirement plan when you know you should?
- Why do you always seem to buy high and sell low?
- Why does it look like everyone else is getting rich but you?
It's your psychology. It's your emotions. As an investor, they're your biggest obstacles. They cut your returns, and raise your risks. It's about time you did something about it. Investment Madness will show you how. Drawing on the new science of behavioral finance, Dr. John Nofsinger shows you how to:
- See through the "illusion of control" that makes you overconfident about your investments
- Objectively evaluate the stocks and financial instruments you've inherited
- Recognize the feelings of pride, regret, and herd behavior that lead to disaster
- Improve your "mental accounting"—and your portfolio's diversification
With today's instantaneous Internet-based trading, your psychological biases have become more dangerous than ever. Investment Madness delivers expert techniques and mental strategies that will empower you with true self-control—the decisive factor in investment success.
About the Author
DR. JOHN NOFSINGER is a finance professor at Washington State University. His 1997 paper, "Herding and Feedback Trading by Institutional Investors" written with Richard W. Sias, was awarded "Best of the Best" and "Best Paper in Investments" by the Financial Management Association. He has also done advanced research for the New York Stock Exchange and the Association for Investment Management and Research. Nofsinger holds a doctorate from Washington State University.
Excerpt. © Reprinted by permission. All rights reserved.
Introduction
We are all prone to having psychological preconceptions or biases that make us behave in certain ways. These biases influence how we assimilate the information we come in contact with on a daily basis. They also have an impact on how we utilize that information to make decisions.
Some of the decisions that are influenced by our psychological biases can have a large impact on our personal wealth - or the lack of it. I have written this book to try to show you how your own psychological biases can creep into your investment decisions and sabotage your attempts at building wealth.
WHAT TO EXPECT FROM THIS BOOK
There are five parts in this book. The first three parts illustrate different psychological biases that affect our daily lives. The chapters in these parts are structured so they are similar to each other. First, I identify the psychological trait and explain using common, daily activities. Then I examine the degree to which investors are affected by the bias. Part 4 demonstrates how the Internet exacerbates these psychological problems. Finally, the chapters in Part 5 descibe what investors can do to help themselves.
The chapters in Part 1, "Not Thinking Clearly," demonstrate how investment decision making is not always rational. As you will see, people set their range of possible outcomes too narrowly. This is part of a broader problem called overconfidence. Overconfident investors trade too much, take too much risk, and earn lower returns. This topic is discussed in Chapter 2 and 3. If overconfidence causes investors to act too frequently, other biases descibed in Chapter 4 causes investors to fail to act when they should.
Part 2, "Emotions Rule," shows how the emotions associated with investing affect our decisions. Chapter 5 illustrates how an investor's view of himself causes him to avoid feelings of regret and to seek pride. Consequently, investors sell winner stocks too soon and hold onto loser stocks too long. Chapter 6 demonstrates that your past failures and successes have a dramatic impact on your current decision making process. Lastly, our emotional state is often affected by the social aspects of investing; we discuss this in Chapter 7.
The third part, "Functioning of the Brain," shows how the human brain's processes for interpreting and remembering information affect investors. For example, every day you are bombarded by information. The brain uses a process called mental accounting to store and keep track of important decisions and outcomes. Chapter 8 shows that as a consequence of this process, people make poor financial decisions. Discussed in Chapter 9 is one particularly important implication of how investors view portfolio diversification. The brain also uses shortcuts to quickly process information. This leads to impacts on investor memory (Chapter 10) and the problem of representativeness and familiarity (Chapter 11).
Part 4, "Investing and the Internet," discusses the interaction among the Internet, psychology, and investing. The Internet allows investors quick access to information, trading, and other investors' opinions. However, these attributes actually magnify the psychological biases. These issues are addressed in Chapters 12 and 13.
Finally, part 5, "What Can I Do About It?" discusses what the investor can do to avoid these psychological biases. The difficulty of maintaining self-control in the face of the psychological biases is illustrated in Chapter 14. The last chapter shows that planning, incentives, and rules of thumb are helpful in avoiding the common problems.
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